Categories

Newsletter

About Norseco

 

Founded in 1928 in Montreal, initially under the name W.H. Perron & Co. Ltd, NORSECO is now one of the most important vegetable and flower seed, young plants and plugs distributors in Canada.

 

Thanks to its team of experts in vegetable and ornamental horticulture and its modern and efficient infrastructures, NORSECO is able to commercialize top quality and innovative vegetable and flower varieties well adapted to local growing conditions. NORSECO’s strategy for pursuing excellence and leadership is by continuously realizing new commercial agreements with vegetable and ornamental plant breeders and horticultural companies around the world.

 

The Commercial division of NORSECO serves a clientele of professionals from across Canada through its representatives and commercial catalogues. The Mail Order division responds to home gardeners with two (2), very popular, Mail Order catalogues, W.H. Perron for the Francophone market and Dominion Seed House, for the Anglophone market.

 

From W.H. Perron & Co. Ltd to NORSECO

1928 – 1930

W.H. Perron & Co. Ltd. is founded by Wilfrid-Henri Perron in 1928. The first store is located in downtown Montreal and specializes in the sale of seeds and garden accessories and serves amateur gardeners as well as professionals.  In 1930, the first W.H. Perron catalogue is published.

 

1954 – 1959

The steady expansion dictates a move from the Montreal store to 515, Curé-Labelle Boulevard in Laval.  The purchase of land in Boisbriand, in 1959, allows for plant production and elaboration of experimental fields.

 

1969

Wilfrid-Henri Perron retires to have his son, Henri Perron, take over the family business. The company confirms its continuing growth.

 

1987 – 1989

A group of employees and external investors acquire the shares held by the founding family. Their goal is to modernize the company for a rapid development of the business.  1989 will see the acquisition of Semences Laval Inc. and further on, integrating the company’s operations.

 

1990-1993

In 1990, another relocation in Laval to 2914, Curé-Labelle Boulevard, in a state-of-the-art facility, that meets the requirements of the seed industry.  In 1992, the acquisition of Dominion Seed House Inc., and the beginning of a geographical expansion outside of Quebec.  A bit later, the garden centers and the W.H. Perron trade mark are sold to White Rose Crafts and Nursery Sales Ltd., an Ontario company listed on the Toronto Stock Exchange.

 

1994-2013

In 1994, the name NORSECO is adopted.  The name is formed from the abbreviations of the words NORth SEed and COmpany.  Norseco is one of the most important distributors of vegetable and flower seeds, of young flower plants and various horticultural products in Canada.  In 2013, the W.H. Perron trade mark is reinstated for the catalog intended for the Francophone clientele replacing the HortiClub trade mark.  Also, the updating of the W.H.Perron, Dominion Seed House and Norseco web sites.  They are more user-friendly and better suited for «online» business.